There are so many misconceptions in regards to using social media and nonprofits. Social media can be a wonderful tool to help get their mission out to the world. Nonprofits need to be willing to change their thinking in regards to getting new donors and expanding their base. This is important to both the organization and the donor. If a person really believes in something they are more willing to tell their friends and use it in their social networking circles. Below are the Top 10 misconceptions regarding Social Media use for Nonprofits.
Misconception #1: Social media campaigns means just posting a profile on Facebook and Myspace.
Misconception #2: Social media sites do not benefit your organizations website.
Misconception #3: You can repost your organizations brochure and it will work.
Misconception #4: Social bookmarking only works for technology related articles and posts.
Misconception #5: Twitter is just for teens and college students
Misconception #6: You can control what people say about your organization.
Misconception #7: Organizations can rely on SMO and not worry about engaging their audience.
Misconception #8: Measuring a social media marketing campaign is impossible.
Misconception #9: SMO and SEO are two different things.
Misconception #10: There is no way to maintain meaningful dialogue with a lot of Facebook and Myspace friends.