Nonprofit Donations are often inspired by specific diasasters. As we have seen in recent years with Hurricanes, tornadoes and flooding events across the U.S. People seem to be giving to back to thier communities and helping rebuild them. The article below is the philanthropy journal has a great discussion about this.
Diaster Giving Tied to Cause, Location Disaster giving tied to cause, locationAugust 7, 2008People are more willing to donate money after disasters caused by natural factors than those that could be avoided, a new study says.Research by Hanna Zagefka and Masi Noor of Royal Holloway, University of London, found people are more likely to donate when the victims cannot be blamed for their situation and if they are perceived to make an effort to improve their own conditions.
The Above from Philanthropy Journal | Disaster giving tied to cause, location
So it is important to frame your campaigns around specific events, people, conditions, or circumstances that people can see a positive progression from their nonprofit donations.