If you have space for only one book on your fundraising bookshelf, Effective Fundraising for Nonprofits needs to be that book. This book does a remarkable job of giving key information about every aspect of fundraising without being too simplistic.
http://live.pirillo.com - Social Media is a huge word in my community. It can be defined in a variety of ways. It’s a way for you to be yourself on the Web, using Websites that are available to upload pictures, text and more. I’ve been doing this long before there was even a Web, so I’ve looked at tools in a different way.
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CBC News Today host Nancy Wilson interviews Jesse Hirsh regarding the role and influence of social media on the 2008 US Presidential Election.
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Nonprofit organizations must use all types of platforms and mediums to increase their awareness and promote their mission. In this wonderful world of social networking and through the use of social media it is becoming easier. It is vital to try out new mediums at virtually little to no cost. I believe that videos can be an important and needed tool to increase any organization. Let me give you something to ponder.
Think about Internet video four years ago. What did people use to share videos? Really, how much video were you watching in 2004? Because there really wasn’t anything in terms of online video. YouTube didn’t appear until 2005. In the large scheme of things, online video is very recent and still volatile - YouTube is the only stable player, and it still can’t generate enough revenue. Organizations can use videos to tell the public what their mission is and show what they do. It makes it more personal.
There is also UstreamTv. This is a free service in which any organization can have a live streaming show to promote what they do whether it is daily, weekly, or bi-monthly. It is vital to be able to increase awareness of a struggling or not, nonprofit organization. By doing so, they can reach a whole different group of people who social network together and can relay the organizations mission throughout their networks. In the end it’s all about awareness especially for nonprofit organizations.
Feedback helps a nonprofit improve their services and programs. By creating a feedback platform they can allow their clients and the public of any news that is happening in the organization. It also allows the clients and public to leave their own feedback, too. It is an important part that sometimes can be overlooked, and may decrease clientele, donors, and traffic from website.
There are many different services an organization can use for their feedback platform. Some of them may charge a fee, but some very popular ones are free and are easy to use. It may depend on your organizations budget and need to improve feedback, in deciding which one is best for your organization to use. For example, IdeaScale is one site that allows an organization to interact by using feedback it is similar to digg, which people can rate and leave feedback and the organization can respond by leaving their own feedback. They offer a different plans including free. This tool can be very beneficial for any organization to improve their web presence, products, and services they provide.
There is some great technology coming out that any nonprofit organization can benefit from. One of them is called Sprout. They have just come out with a new widget builder tool. It is custom built for each individual organization. This widget can greatly increase any organizations fundraising, product, and donor presence. They allow even the most non technical person to build these on their websites. They have a few options which allow the use to choose a template from, and then they select the video, photos, or text they want for their widget. They will soon be having a pay-as-you-go model and that may be more affordable for the ever struggling nonprofits.
This great tool can be added to any nonprofits website especially if they have products to promote and sell to raise more money for their organization. It is vital to let donors and potential donors to see what they have to offer and that they can help out by purchasing a t-shirt for example rather than possibly not donating and just checking out their site. This widget from Sprout can greatly increase online presence by being added to other web pages which they may not have ordinarily been able to do.
There are so many misconceptions in regards to using social media and nonprofits. Social media can be a wonderful tool to help get their mission out to the world. Nonprofits need to be willing to change their thinking in regards to getting new donors and expanding their base. This is important to both the organization and the donor. If a person really believes in something they are more willing to tell their friends and use it in their social networking circles. Below are the Top 10 misconceptions regarding Social Media use for Nonprofits.
Misconception #1: Social media campaigns means just posting a profile on Facebook and Myspace.
Misconception #2: Social media sites do not benefit your organizations website.
Misconception #3: You can repost your organizations brochure and it will work.
Misconception #4: Social bookmarking only works for technology related articles and posts.
Misconception #5: Twitter is just for teens and college students
Misconception #6: You can control what people say about your organization.
Misconception #7: Organizations can rely on SMO and not worry about engaging their audience.
Misconception #8: Measuring a social media marketing campaign is impossible.
Misconception #9: SMO and SEO are two different things.
Misconception #10: There is no way to maintain meaningful dialogue with a lot of Facebook and Myspace friends.
Nonprofit Donations are often inspired by specific diasasters. As we have seen in recent years with Hurricanes, tornadoes and flooding events across the U.S. People seem to be giving to back to thier communities and helping rebuild them. The article below is the philanthropy journal has a great discussion about this.
Diaster Giving Tied to Cause, Location Disaster giving tied to cause, locationAugust 7, 2008People are more willing to donate money after disasters caused by natural factors than those that could be avoided, a new study says.Research by Hanna Zagefka and Masi Noor of Royal Holloway, University of London, found people are more likely to donate when the victims cannot be blamed for their situation and if they are perceived to make an effort to improve their own conditions.
The Above from Philanthropy Journal | Disaster giving tied to cause, location
So it is important to frame your campaigns around specific events, people, conditions, or circumstances that people can see a positive progression from their nonprofit donations.
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